Case Study: ukphonebook.com

The Problem

A new company providing an online phone directory service had encountered problems with their retrieval system, which was performing extremely slowly and inefficiently.

When users searched the ukphonebook.com database, the response time was averaging thirty seconds. This was simply not acceptable for an online service that was designed to provide a quicker alternative to trawling manually through a paper directory. The other issue was the presence of a dominant competitor, which meant that the speed of retrieval was vital for a company aiming to gain its own share of this market.

Our Solution

Our response was a dual strategy that aimed to provide ukphonebook.com with a search response time that would ensure clients continued to use the service ahead of the paper phonebook, as well as convincing its users that ukphonebook.com was a more effective tool than its main rival. Optimisation of the company’s database and its application code resulted in an effective and powerful system, able to retrieve information at a lightning-fast rate. Ukphonebook.com users were presented with a dramatically improved retrieval time of under a second, ensuring that the website fulfilled its potential as an impressive information service.